I attended Vidcon, a multi-genre online video conference extravaganza that brought thousands of online video viewers, creators, and industry representatives from all over the world. I had an opportunity to listen to Youtube’s CEO Susan Wojcicki, talk to producers/social influencers, social technology companies, and hobnob with the likes ofPhillip Defranco and Hank Green (One of the Founders of Vidcon)
People above the age of 40 where in the minority. What I saw was a room full of well-mannered entrepreneurs from the age of fifteen to their mid-twenties. Jonas Bridges (15 year old), was live streaming from our small lounge to over 200k subscribers on his YouNow channel.
We are in the midst of rapid and radical change. The companies that remain standing through this change will be the ones that understand the value social influencers, their communities and have allowed them to be part the conversation.
Our business models will continue to be disrupted by these communities. If we wait until this is a mature business model, we will be crushed by it. This happened with radio when TV launched, it happened with TV when cable launched, and now we are in the midst of another media revolution and we have the opportunity to be a part of it. Things are moving fast, and we should too.